In a major move to bring AI to the masses, Bharti Airtel has partnered with U.S.-based AI company Perplexity to offer a free one-year subscription to its premium service, Perplexity Pro, for all Airtel customers in India. The subscription usually costs ₹17,000, but users can now claim it at no extra cost through the Airtel Thanks app.
The offer is available to all Airtel users, including prepaid, postpaid, broadband (Xstream Fiber), and DTH customers, making it one of the largest free AI rollouts by any telecom provider in India. The goal is to give every Airtel user access to world-class AI tools for search, learning, work, and daily tasks.
What Is Perplexity Pro and How to Claim It
Perplexity Pro is a next-generation AI-powered search and productivity assistant. Unlike traditional search engines, it gives you direct, fact-based answers with sources—ideal for students, professionals, and anyone who wants fast, reliable info without scrolling through links.
Features of Perplexity Pro:
- 300+ advanced AI searches per day
- Access to premium models like GPT‑4.1, Claude 4, Grok 4, and Mistral
- Document summarization, file uploads, and coding help
- Image generation, charts, spreadsheets, dashboards
- No ads, no limits, and priority access to AI tools
- Perplexity Labs: build your own reports, tools, and micro-apps
How to claim the free subscription:
- Open the Airtel Thanks app
- Tap on the “Rewards” section
- Find the banner that says “Get 12 months of Perplexity Pro FREE”
- Tap “Claim Now”
- You’ll be redirected to the Perplexity sign-up page
- Sign in or register using your mobile number (no credit card needed)
Once activated, the plan is valid for 12 months. The offer must be claimed before January 17, 2026.
No Extra Cost or Auto-Renewal
There are no hidden charges, and the subscription will not auto-renew after the free period. Users can choose to upgrade directly via Perplexity after the first year, if they wish. However, users must remain active Airtel customers to keep the free plan running throughout the year.
This initiative by Airtel is part of its larger strategy to enhance customer experience through digital-first tools. With over 360 million customers in India, Airtel becomes the first telecom provider in the country to offer such a powerful AI tool for free.
Perplexity has already partnered with SoftBank in Japan and T-Mobile in the US. This new tie-up with Airtel marks the company’s entry into the Indian market in a big way.
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